05 Apr

The use of organic cotton

Natural fibre is the most widely used in the fashion industry, and cotton production is subject to many controversies. During the sourcing of our raw materials we prileged organic cotton produced in a reasoned way by small communities.

Cotton is the most produced natural More than 25 million tonnes are produced annually. . 80% of the world’s cotton production is grown in the northern hemisphere. China, the United States and India together account for more than half of world production. According to the International Advisory Committee on Cotton, world production will increase by 10% over the period 2017-2018.

Cotton production and environmental issues

Cotton is the most polluting fibre in the world today. It is a culture that needs a lot of heat to be produced, a boon for insects “pests” hence the use of insecticides to protect crops. Cotton production uses between 15 and 20% of the pesticides used in the world, while it accounts for only 5% of world agricultural production. A real disaster in short.

In addition, 1500 litres of water are needed to produce one kg of cotton. Environmental problems are at the heart of our times and we want to reduce our carbon footprint as much as possible through this project. We chose organic cotton for our shoes. Cotton grown without pesticides, GMOs or chemical fertilizers.

Sneakers in organic cotton

Organic cotton represents just 2% of the cotton used in the fashion industry. We wanted to reassemble all our organic cotton streams in order to guarantee our community a traceability on the quality of our fibres. More than 90% of brands do not know the origin of their fibres.

The advantage of African organic cotton is that it is produced in limited quantities. By way of comparison, the annual bundled production of organic cotton of the three main producers of the continent is lower than the annual production of conventional (non organic) American conventional cotton, the world’s largest producer.

Organic cotton from our shoes is produced in Senegal, Uganda, Mali and Burkina Faso by village cooperatives. Today only our Senegalese and Malian partners have organic certification.Our partner in Burkina Faso does not yet have any certification due to the sometimes high costs. We are working closely with them to address this issue.

Our approach is to democratize the use of organic cotton in the fashion industry to make it a reality.

If you want to go further, we invite you to watch the beautiful documentary « The true cost »